GREGG BENNETT
Office#: 338 Blocker
Mail Stop: 4243
Office Phone: (979) 845-0156
E-mail:
Primary Emphasis Area: Sport Management
Vita: View Document
Area(s) of Emphasis
Sport Marketing
Research Interests
Branding
Effective Event Marketing
Sporting Events
Sport Marketing
Publications (journal articles, books, book chapters)*

1. Reese, J. D., & Bennett, G. (2013). Fan satisfaction with the season ticket sales process. Journal of Contemporary Athletics, 7(2), 1-15 *

2. Petrick, J.F., Bennett, G. & Tsuji, Y. (2013). Measuring Event Attendees Evaluations of a Sporting Event to Determine Loyalty. Event Management *

3. Hutchinson, M., & Bennett, G. (2012). Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency. Sport Management Review, 15(4), 434-447

4. Ballouli, K., & Bennett, G. (2012). Creating a sonic identity for the University of Houston. Sport Marketing Quarterly, 21, 53-60 *

5. Tsuji, Y., Bennett, G., & Dees, W. (2011). Exploring the effects of sportscape at a professional tennis tournament. International Journal of Sport Management, 12(1), 33-49 *

6. Bouchet, A., Ballouli, K., & Bennett, G. (2011). Implementing a ticket sales force in college athletics: A decade of challenges. Sport Marketing Quarterly, 20(1), 84-92 *

7. Bennett, G., Ballouli, K., & Sosa, J. (2011). Sometimes good, sometimes not so good: Student satisfaction with exchange programs. Sport Management Education Journal. 5(1), 19-31

8. Wakefield, K., & Bennett, G. (2010). Affective intensity and sponsorship identification. Journal of Advertising, 39(3), 99-111.

9. Dees, W., Hall, T., Tsuji, Y., & Bennett, G. (2010). Examining the effects of fan loyalty and goodwill on consumer perceptions of brands at an action sports event. Journal of Sponsorship, 4(1), 38-50. *

10. Dees, W., Bennett, G., Ferreria, M. (2010). Personality fit in NASCAR: An evaluation of driver-sponsor congruence and its impact on sponsorship effectiveness outcomes. Sport Marketing Quarterly, 18(2), 25-35. *

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* Publication was joint-authored with students
Diss Publication was from a dissertation
ROS Publication was from a record of study

College of Education and Human Development Grants and Contracts
No current grants/contracts
Show Completed Grants/Contracts

Courses Taught
Former Doctoral Students
Yosuke Tsuji (Spring, 2007), Ph.D.
Windy L. Dees (Fall, 2007), Ph.D.
Michael Hutchinson (Summer, 2010), Ph.D.
Khalid Ballouli (Summer, 2011), Ph.D.
Jason Reese (Fall, 2012), Ph.D.
Brandon Brown (Summer, 2013), Ph.D.
Chanho Kang (Summer, 2013), phd
Jami Lobpries (Summer, 2014), Ph.D.
Editorial Positions

Editorial Board Member (1999 - 1999). International Journal of Sport Management

Professional Leadership/Service (International/National)

(2005). Conference Committtee Chair.  Sport Marketing Association

Awards

(2010). Professor of Excellence.  ING Professor of Excellence, 2010 TAMU

(2005-2006). Research Poster Presentation Award.  Sport Marketing Association

(2002). Teacher of the Year, College of Health.  University of Florida

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