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Mail Stop: 4243
Office Phone: (979) 845-0156
Primary Emphasis Area: Sport Management
Vita: View Document
Area(s) of Emphasis
Sport Marketing
Research Interests
Effective Event Marketing
Sporting Events
Sport Marketing
Publications (journal articles, books, book chapters)*

1. Kang, C., Bennett, G., & Welty-Peachy, J. (2016). Five dimensions of brand personality traits in sport. Sport Management Review, 19(4), 441-453

2. Wakefield, L., & Bennett, G. (2016). How do fans feel? A case analysis of measuring and modeling attitudes using partial least squares structural equation modeling. Case Studies in Sport Management, 5, X[48]13X. doi:10.1123/cssm.2015-0053

3. Reese, J. D., Brown, B., & Bennett, G. (2015). Required donations: An empirical test of Prospect Theory & framing of per-seat contributions in intercollegiate athletics. Global Sport Business Journal, 3(1), 43-62.

4. Kang, C., Lee, J., & Bennett, G. (2014). Comparative analysis of sport consumer motivation affecting sport consumption behavior between American and Asian international students. International Journal of Sport Management, 15, 286-310.

5. Ballouli, K., Bennett, G. (2014). New (sound)waves in sport marketing: Do semantic differences in analogous music impact shopping behaviors of sport consumers? Sport Marketing Quarterly.

6. Reese, J. D., & Bennett, G. (2013). Fan satisfaction with the season ticket sales process. Journal of Contemporary Athletics, 7(2), 1-15 *

7. Petrick, J.F., Bennett, G. & Tsuji, Y. (2013). Measuring Event Attendees Evaluations of a Sporting Event to Determine Loyalty. Event Management *

8. Hutchinson, M., & Bennett, G. (2012). Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency. Sport Management Review, 15(4), 434-447

9. Ballouli, K., & Bennett, G. (2012). Creating a sonic identity for the University of Houston. Sport Marketing Quarterly, 21, 53-60 *

10. Tsuji, Y., Bennett, G., & Dees, W. (2011). Exploring the effects of sportscape at a professional tennis tournament. International Journal of Sport Management, 12(1), 33-49 *

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* Publication was joint-authored with students
Diss Publication was from a dissertation
ROS Publication was from a record of study

College of Education and Human Development Grants and Contracts
No current grants/contracts
Show Completed Grants/Contracts

Courses Taught
Former Doctoral Students
Yosuke Tsuji (Spring, 2007), Ph.D.
Windy L. Dees (Fall, 2007), Ph.D.
Michael Hutchinson (Summer, 2010), Ph.D.
Khalid Ballouli (Summer, 2011), Ph.D.
Jason Reese (Fall, 2012), Ph.D.
Brandon Brown (Summer, 2013), Ph.D.
Chanho Kang (Summer, 2013), phd
Jami Lobpries (Summer, 2014), Ph.D.
Joseph Arthur Pederson (Summer, 2016), Ph.D.
Lane Taylor Wakefield (Summer, 2016), Ph.D.
Editorial Positions

Editorial Board Member (1999 - 1999). International Journal of Sport Management

Professional Leadership/Service (International/National)

(2005). Conference Committtee Chair.  Sport Marketing Association


(2010). Professor of Excellence.  ING Professor of Excellence, 2010 TAMU

(2005-2006). Research Poster Presentation Award.  Sport Marketing Association

(2002). Teacher of the Year, College of Health.  University of Florida

HLKN Faculty   |   HLKN Staff