GREGG BENNETT
Associate Professor, Health and Kinesiology
Office#: 338 Blocker
Mail Stop: 4243
Office Phone: (979) 845-0156
E-mail:
Primary Emphasis Area: Sport Management
Vita: View Document
Area(s) of Emphasis
Sport Marketing
Research Interests
Branding
Effective Event Marketing
Sporting Events
Sport Marketing
Publications (journal articles, books, book chapters)*

1. Hutchinson, M., & Bennett, G. (2012). Core values brand building in sport: Stakeholder attitudes towards intercollegiate athletics and university brand congruency. Sport Management Review, 15(4), 434-447

2. Ballouli, K., & Bennett, G. (2012). Creating a sonic identity for the University of Houston. Sport Marketing Quarterly, 21, 53-60 *

3. Tsuji, Y., Bennett, G., & Dees, W. (2011). Exploring the effects of sportscape at a professional tennis tournament. International Journal of Sport Management, 12(1), 33-49 *

4. Bouchet, A., Ballouli, K., & Bennett, G. (2011). Implementing a ticket sales force in college athletics: A decade of challenges. Sport Marketing Quarterly, 20(1), 84-92 *

5. Bennett, G., Ballouli, K., & Sosa, J. (2011). Sometimes good, sometimes not so good: Student satisfaction with exchange programs. Sport Management Education Journal. 5(1), 19-31

6. Wakefield, K., & Bennett, G. (2010). Affective intensity and sponsorship identification. Journal of Advertising, 39(3), 99-111.

7. Dees, W., Hall, T., Tsuji, Y., & Bennett, G. (2010). Examining the effects of fan loyalty and goodwill on consumer perceptions of brands at an action sports event. Journal of Sponsorship, 4(1), 38-50. *

8. Dees, W., Bennett, G., Ferreria, M. (2010). Personality fit in NASCAR: An evaluation of driver-sponsor congruence and its impact on sponsorship effectiveness outcomes. Sport Marketing Quarterly, 18(2), 25-35. *

9. Ballouli, K., & Bennett, G. (2010). Sport in the International Arena. In Cunningham and Singer (eds) Sociology of Sport and Physical Activity. pp. 163-191.

10. Tsuji, Y., Bennett, G. & Leigh, J. (2009). Investigating factors affecting brand awareness of virtual advertising. Journal of Sport Management, 23(4), 511-544.

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* Publication was joint-authored with students
Diss Publication was from a dissertation
ROS Publication was from a record of study

College of Education and Human Development Grants and Contracts
No current grants/contracts
Show Completed Grants/Contracts

Editorial Positions

Editorial Board Member (1999 - 1999). International Journal of Sport Management

Professional Leadership/Service (International/National)

(2005). Conference Committtee Chair.  Sport Marketing Association

Awards

(2010). Professor of Excellence.  ING Professor of Excellence, 2010 TAMU

(2005-2006). Research Poster Presentation Award.  Sport Marketing Association

(2002). Teacher of the Year, College of Health.  University of Florida

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