Directory » BRIAN MCCULLOUGH
235 GGB
4587825
Department
HEALTH & KINESIOLOGY
Sport Management
Afilliations
Center for Sport Management Research & Education
Sport Management
Sydney & J.L. Huffines Institute for Sports Medicine & Human Performance
Education
Ph.D., Kinesiology (Sport Management), Texas A&M University (2011)
M.S., Sport Management, Texas A&M University (2007)
B.S., Sport Management, Ithaca College (2005)
BRIAN MCCULLOUGH
Associate Professor
Scholar@TAMU Profile:
Google Scholar Profile:
Research Interests
Behavior Change
Environmental Sustainability
Fan Engagement
Sport Ecology
BIOGRAPHY
Brian P. McCullough (Ph.D., Texas A&M University) is an Associate Professor at Texas A&M University. His research focus is on sport and the natural environment. He has published over 40 peer-reviewed journal articles and book chapters; and has co-edited one book (Routledge Handbook of Sport and the Environment). He contributed to the formation of the United Nations Sports for Climate Action Framework, which promotes environmental sustainability within the global sport sector.
COURSES TAUGHT
SPMT610. MGMT OF SPORT ORG
2020C


SELECTED PUBLICATIONS
Highlighed Publications
McCullough, B. P., Orr, M. & Kellison, T. (2020). Sport ecology: Conceptualizing an emerging subdiscipline within sport management. Journal of Sport Management, 34(6), 509-520. https://doi.org/10.1123/jsm.2019-0294 Edit
McCullough, B. P., Orr, M., Watanabe, N. M. (2020). Measuring externalities: The imperative next step to sustainability assessment in sport. Journal of Sport Management, 34(5), 393–402. https://doi.org/10.1123/jsm.2019-0254 Edit
Trail, G. T., & McCullough, B. P. (2020). Marketing sustainability through sport: Testing the sport participant sustainability behavior model. European Sport Management Quarterly, 20(2), 109-129. https://doi.org/10.1080/16184742.2019.1580301 Edit
Sartore-Baldwin, M. L. & McCullough, B. P. (2018). Equity-based sustainability and ecocentric management: Creating more ecologically just sport organization practices. Sport Management Review, 21(4), 391-402. https://doi.org/10.1016/j.smr.2017.08.009 Edit
Sartore-Baldwin, M. L., McCullough, B. P. & Quatman-Yates, C. (2017). Shared responsibility and issues of injustice and harm within sport. Quest, 69(3), 366-383. https://doi.org/10.1080/00336297.2016.1238769 Edit
McCullough, B. P., Pfahl, M., & Nguyen, S. (2016). The green waves of environmental sustainability in sport. Sport in Society, 19(7), 1040–1065. https://doi.org/10.1080/17430437.2015.1096251 Edit
McCullough, B. P., & Cunningham, G. B. (2010). A conceptual model to understand the impetus to engage in and the expected organizational outcomes of green initiatives. Quest, 62(4), 348-363. https://doi.org/10.1080/00336297.2010.10483654 Edit
Books and Monographs
McCullough, B. P., & Kellison, T. B. (Eds.). (2018). Routledge handbook of sport and the environment. London: Routledge. https://doi.org/10.4324/9781315619514
Journal Articles
McCullough, B. P. & Trail, G. T. (in press). Transformative marketing: health and well-being of Special Olympic athletes. International Journal for Sports Marketing and Sponsorship, 1-31. https://doi.org/10.1108/IJSMS-04-2020-0046
Pelcher, J. A., McCullough, B. P., & Trendafilova, S. A. (in press). Collegiate athletics environmental sustainability efforts within STARS reporting. International Journal of Sustainability in Higher Education. https://doi.org/10.1108/IJSHE-07-2020-0246 [published with student]
Sartore-Baldwin, M. L. & McCullough, B. P. (in press). Examining sport fans and the endangered species nonhuman animals who represent their affiliated team mascot. Society & Animals, 1-19. https://doi.org/10.1163/15685306-12341605
McCullough, B. P., Pelcher, J. A., & Trendafilova, S. (2020). An exploratory analysis of the environmental sustainability performance signaling communications among North American sport organizations. Sustainability, 12(5), 1950. https://doi.org/10.3390/su12051950
Casper, J., McCullough, B. P., & Pfahl, M. E. (2020). Examining environmental fan engagement initiatives through values and norms with intercollegiate sport fans. Sport Management Review, 23(2), 348-360. https://doi.org/10.1016/j.smr.2019.03.005
Cunningham, G. B., McCullough, B. P., & Hohensee, S. (2020). Physical activity and climate change attitudes. Climatic Change, 159(1), 1-14. https://doi.org/10.1007/s10584-019-02635-y [published with student]
Cunningham, G. B., Wicker, P., & McCullough, B. P. (2020). Pollution, health, and the moderating role of physical activity opportunities. International Journal of Environmental Research and Public Health, 17(17), 6272. https://doi.org/10.3390/ijerph17176272
Kellison, T., & McCullough, B. P. (2020). Angelenos' environmental attitudes and behaviors in advance of LA 2028. Journal of Olympic Studies, 1(2), 1-21. https://doi.org/10.5406/jofolympstud.1.2.0001
Orr, M., McCullough, B. P., & Pelcher, J. (2020). Leveraging sport as a venue and vehicle for transformative sustainability learning. International Journal of Sustainability in Higher Education, 21(6), 1071-1086. https://doi.org/10.1108/IJSHE-02-2020-0074 [published with student]
Pelcher, J. A., & McCullough, B. P. (2019). Greening the university’s front porch: Environmental sustainability in collegiate athletics. Case Studies in Sport Management, 8(1), 13-17. https://doi.org/10.1123/cssm.2018-0017 [published with student]
Tsuji, Y. & McCullough, B. P. (2019). Brand awareness of cause-related sponsorship announcements. Journal of Contemporary Athletics, 13(4), 1-19
McCullough, B. P., Kellison, T. B., & Wendling, E. (2018). Formation and function of a collegiate athletics sustainability committee. Journal of Amateur Sport, 4(1), 52-81. https://doi.org/10.17161/jas.v4i1.6661 [published with student]
McCullough, B. P. & Trendafilova, S. (2018). Industry-academic collaborations to advance sustainability. Sport & Entertainment Review, 4(3), 64-69.
Trail, G. T., & McCullough, B. P. (2018). Differential effects of internal and external constraints on sustainability intentions: A hierarchical regression analysis by market segment of running event participants. Journal of Management for Global Sustainability, 6(2), 1-36. http://dx.doi.org/10.13185/JM2018.06206
Trendafilova, S. & McCullough, B. P. (2018). Environmental sustainability scholarship and the efforts of the sport sector: A rapid review of literature. Cogent Social Sciences, 4(1), 1-15. https://doi.org/10.1080/23311886.2018.1467256
McCullough, B. P. & Melton, E. N. (2017). The benefits of becoming a green company: A corporate marketing approach. Journal of Contemporary Athletics, 11(1) 31-46.
Casper, J., Pfahl, M., & McCullough, B. P. (2017). Is going green worth it? Assessing fan engagement and perceptions of athletic department environmental efforts. Journal of Applied Sport Management, 9(1), 106-134. https://doi.org/10.18666/JASM-2017-V9-I1-7690
McCullough, B. P., & Kellison, T. B. (2016). Go green for the home team: Sense of place and environmental sustainability in sport. Journal of Sustainability Education, 11(February) 1-14.
McCullough, B. P., Trendafilova, S., & Picariello, M. (2016). Legitimizing sustainability efforts through strategic partnerships. Sport & Entertainment Review, 2(3), 77-83.
Kellison, T. B., & McCullough, B. P. (2016). A forecast for the mainstreaming of environmental sustainability. Sport & Entertainment Review, 2(1), 11-18.
Kellison, T. B., Trendafilova, S., & McCullough, B. P. (2015). Considering the social impact of sustainable stadium design. International Journal of Event Management Research, 10(1), 63-83.
Martinson, D., Schneider, R., & McCullough, B. P. (2015). An analysis of the factors and marketing techniques affecting attendance at NCAA Division I women’s basketball games. The Journal of Sport, 4(2), 43-60. [published with student]
Pfahl, M., Casper, J., Trendafilova, S., McCullough, B. P., & Nguyen, S. N. (2015). Crossing boundaries: An examination of sustainability department and athletics department collaboration regarding environmental issues. Communication & Sport, 3(1), 27-56. https://doi.org/10.1177/2167479513519253
Casper, J., Pfahl, M., & McCullough, B. P. (2014). Intercollegiate sport and the environment: Examining fan engagement based on athletics department sustainability efforts. Journal of Issues in Intercollegiate Athletics, 7, 65-91.
Trendafilova, S., McCullough, B. P., Pfahl, M., Nguyen, S. N., Casper, J., & Picariello, M. (2014). Environmental sustainability in sport: Current state and future trends. Global Journal on Advances Pure and Applied Sciences, 3, 9-14. [published with student]
McCullough, B. P. (2013). Identifying the influences on sport spectator recycling behaviours using the theory of planned behaviour. International Journal of Sport Management and Marketing, 14(1/2/3/4), 146-168. https://doi.org/10.1504/IJSMM.2013.060631
McCullough, B. P., & Cunningham, G. B. (2011). Recycling intentions among youth baseball spectators. International Journal of Sport Management and Marketing, 10(1/2), 104-120. https://doi.org/10.1504/IJSMM.2011.043618
Cunningham, G. B., Sartore, M. L., & McCullough, B. P. (2010). The influence of applicant sexual orientation, applicant gender, and rater gender on ascribed attributions and hiring recommendations of personal trainers. Journal of Sport Management, 24(4), 400-415. https://doi.org/10.1123/jsm.24.4.400
Other Publications and Presentations
UNFCCC. (2018, December). Sports for Climate Action Framework. United Nations, 1-10. Retrieved from https://unfccc.int/climate-action/sectoral-engagement/sports-for-climate-action.
McCullough, B. P., Collins, A., Bergsgard, N. A., Muhar, A., Tyrväinen, L. (2018, April 20). The Impact of Sport and Outdoor Recreation (Friluftsliv) on the Natural Environment. Mistra, 1-48. Retrieved from https://www.mistra.org/wp-content/uploads/2018/06/Sport-and-outdoor-recreation-background-paper-2018-1.pdf.


EDITORSHIPS
Frontiers in Sports Management and Marketing (Associate Editor, 2020 – present)
European Sport Management Quarterly (Special Issue Editor: Environmental Sustainability Matters in Sport, 2022)
Sustainability (Special Issue Editor: Sport Ecology, 2021)
OTHER NOTED ACCOMPLISHMENTS
Fellow, Higher Education Associations Sustainability Consortium, 2020 – 2021.
Fellow, Center for Business Ethics, Albers School of Business and Economics, Seattle University, 2019 – 2020.
Fellow, Center for Environmental Justice and Sustainability – Seattle University, 2015 – 2016.
Outstanding Graduate Student of the Year in Sport Management – Texas A&M University, 2010.