Natasha Brison
Assistant Professor, Health and Kinesiology
Office#: 352 Blocker
Mail Stop: 4243
Office Phone: (979) 458-1071
E-mail:
Primary Emphasis Area: Sport Management
Vita: View Document
Research Interests
Brand management and protection
Legal aspects of sport marketing (athlete image rights, endorsement regulations, and consumer advertising deception)
Publications (journal articles, books, book chapters)*

1. Baker III, T.A., & Brison, N. (2016). Boiler plate inked: Copyright actions brought by tattooists threaten athlete endorser publicity rights, Sport Marketing Quarterly, 25(2), 128-130.

2. Baker III, T.A., & Brison, N. (2016). From Board of Regents to O'Bannon: How antitrust and media rights have influenced college football, Marquette Sports Law Review, 26, 331-362.

3. Brison, N., Byon, K. K., & Baker, T. A. (2016). To tweet or not to tweet: The effects of social media endorsements on unfamiliar sport brands and athlete endorsers, Innovation: Management, Policy, & Practice, 18, 309-326. doi.org/10.1080/14479338.2016.1237304.

4. Brison, N., Baker III, T.A., & Byon, K.K. (2015). Facebook likes as endorsements: An empirical examination of the National Advertising Division’s Coastal Contacts’ decision, Journal of Legal Aspects of Sport, 25, 104-122.

* Publication was joint-authored with students
Diss Publication was from a dissertation
ROS Publication was from a record of study

College of Education and Human Development Grants and Contracts (Current)

Reverse Study Aboard. (Co-PI)
AAA Foundation for Traffic Safety (Private)
2017/04/01 - 2017/09/30
Total Funding: 30,000.
Editorial Positions

Assoc Editor (2015 - ). Journal of Legal Aspects of Sport

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